BidhyarthiAI
An AI-powered study abroad assistant — redesigned end-to-end for conversion and clarity.
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The Problem
A product that could guide thousands — buried under a chat interface that nobody trusted.
1.2K+
Students guided
3
Core areas redesigned
40%
Task completion uplift
Client
Aster Gaze Technologies
Date
May 2025
Location
Kathmandu, Nepal
Service
Product Design
An AI-powered chat assistant built to guide students through their study abroad journey — from first interest to enrolled.
Overview
Students struggled to access and engage with the AI system due to poor interface visibility. The business model depended on AI-driven lead generation, but a basic AI chat support failed to convert interest into applications.
We analyzed competitor platforms and interviewed students actively pursuing study abroad opportunities. Mapped out high-impact features and architected a comprehensive product sitemap — while using AI tools live in pitches to demonstrate projected value.
We redesigned the entire platform with a refreshed color palette, streamlined minimal interface, and intentional micro-interactions — transforming a simple chat tool into a comprehensive experience.
Design Process
Research → Wireframe → Final
Research
User interviews + competitor mapping — identifying core friction points
Final
Redesigned platform — clarity, conversion, and guided AI interaction
Interactions
Motion + Micro-interactions
Key
Takeaways
05 insights
Identified core usability issues blocking user engagement with the AI system
Recognized that basic chat support couldn't sustain the business model alone
Conducted competitor analysis and user interviews to validate design decisions
Expanded product scope from simple chat to full-scale platform experience
Collaborated intensively through iterative nightly design sessions
